Hard Cover eBook

HARDCOVER

PAGES: 336

TRIM SIZE: 6 X 9

ISBN: 978-1-61620-421-1

LIST PRICE: $27.95

E-book

ISBN: 978-1-61620-652-9

LIST PRICE: $27.95

“This tour de force is a must-read for anyone with an interest in, well, eating.” —Dan Dunn, author of American Wino

You’ve seen the headlines: Parmesan cheese made from sawdust. Lobster rolls containing no lobster at all. Extra virgin olive oil that isn’t. Fake foods are in our supermarkets, our restaurants, and our kitchen cabinets. Award-winning food journalist and travel writer Larry Olmsted exposes the pervasive and dangerous fraud perpetrated on unsuspecting Americans.

Real Food/Fake Food brings readers into the unregulated food industry, revealing the alarming truth: what we think we’re eating is not what we’re really eating. Olmsted examines how this shocking deception extends from high-end foods like olive oil, wine, and Kobe beef to everyday staples such as coffee, honey, juice, and cheese. It’s a massive bait and switch where counterfeiting is rampant and where the consumer ultimately pays the price.

But Olmsted does more than show us what foods to avoid. A bona fide gourmand, he travels to the sources of the real stuff, to help us recognize what to look for, eat, and enjoy. Genuine Parmigiano-Reggiano from Italy, fresh-caught grouper from Florida, authentic port from Portugal. Real foods that are grown, raised, produced, and prepared with care by masters of their craft.

Part cautionary tale, part culinary crusade, Real Food/Fake Food is addictively readable, mouth-wateringly enjoyable, and utterly relevant. Larry Olmsted convinces us why real food matters.

PRAISE

“Olmsted’s well-researched exposé reveals how often what we eat isn’t what it seems. (Parmesan cheese made of wood pulp or fake lobster rolls, anyone?) Eye-opening.”—PEOPLE magazine

“Olmsted boldly walks readers through a course in food authenticity that covers olive oil, cheese, Champagne, seafood, steak, coffee, and more. Readers will be inspired by his intensity and clarity, and floored by how far some counterfeiters go to fool consumers and some historic food institutions go to protect their products and their names. Olmsted’s research is impressive, and he lets no stone go unturned. He lets the terrifying facts speak for themselves, adding just a little humor . . . Olmsted’s sharp language will hopefully put fires under counterfeiters everywhere . . . With the guiding hand of a good friend and prose that keeps the reader’s eye moving, Olmsted insists that readers ‘shop better and cook more.’”—Publishers Weekly, starred review

“Equal parts foodie chronicle and investigative exposé . . . Real Food / Fake Food is less treatise than guidebook, showing readers how to navigate an increasingly complex food system.” —Outside Magazine

“Required reading for cooks who genuinely care about quality and health . . . a fascinating read that sheds light on our under-regulated food industry. The book also serves as a handy guide to what items consumers should avoid, and how to find and identify the real deal.”—CookingLight.com

MEET THE AUTHOR

Larry Olmsted writes the “Great American Bites” column for USA Today, and his column on travel and food, “The Great Life,” appears on Forbes.com. A contributing editor to Cigar Aficionado and TravelGolf.com, Olmsted was named one of the 10 Most Extreme U.S. Journalists by the Society of Professional Journalists, and his Forbes.com column was named one of the World’s Top 100 Travel Sites. A longtime member of the Society of American Travel Writers and Golf Writers Association of America, he has written extensively on food, wine, and spirit topics for over two decades, including regional food specialties, production, health, consumer issues, celebrity chefs, and restaurants worldwide. He frequently participates as an expert food panelist and regularly appears on national and locally syndicated radio shows, including NPR’s All Things Considered, as a food expert. His exposé on counterfeit Kobe beef for Forbes.com was widely covered by newspapers, websites, and radio shows around the world. Olmsted, who has visited more than forty countries around the globe, is the author of two books on golf and, most recently, Getting into Guinness (and personally set or broke three world records in the process). He and his wife live in Vermont.